Privacy Policy
This Privacy Policy outlines the practices of MyWestLife (“we,” “us,” “our”) concerning the collection, use, disclosure, and protection of your personal data when you visit or interact with our website, mywestlife.com. At MyWestLife, we are committed to maintaining the privacy, security, and transparency of your personal information, in strict compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Commitment to Privacy and Data Protection
Your privacy is of paramount importance to us. We are dedicated to safeguarding all personal data entrusted to us and aim to process such data with transparency, fairness, and accountability. This Privacy Policy explains how we handle data collected from users and outlines the rights available to you under GDPR, CCPA, and other applicable data protection frameworks.
2. Scope of This Policy and Data Controller Role
This policy applies to all users and visitors of mywestlife.com, including any services, features, content, and communications conducted through our website. For the purposes of data protection legislation, MyWestLife acts as the Data Controller responsible for the processing of your personal data collected via this website.
If you are a resident of California, we act as a “business” under the CCPA, determining the purposes and means of processing your personal information.
If you have questions concerning this policy or your data, please contact us at: [email protected].
3. Categories of Data We Process
We may collect and process the following categories of personal data, depending on your interactions with mywestlife.com:
a) Usage Data
Collected automatically when you interact with our website. This includes browser type, IP address, time zone settings, referring URLs, page interactions, session duration, and diagnostic logs.
b) Account Data
Provided by you during account creation or subscription to our services, such as full name, billing/shipping address, email address, username, password, and phone number.
c) Profile Data
Includes information relating to user behavior and personalization, such as saved preferences, purchase history, shopping behavior, saved items, and personalization settings.
d) Communication Data
Covers any communications sent to or from our team, such as customer service inquiries, support requests, feedback forms, and email correspondence history.
e) Technical Data
Device-specific information such as internet connection type, device identifiers, operating system, screen resolution, and browser configuration.
f) Transaction Data
Encompasses details of payments made on or through mywestlife.com, including order amounts, payment methods, transaction timestamps, and delivery details.
g) Preference Data
Includes marketing preferences, communication consents, opt-in/opt-out data, product interests, and engagement metrics with our newsletters or campaigns.
4. Legal Bases for Processing Personal Data
We process personal data in accordance with the legal bases outlined in the GDPR and relevant national laws, which include:
– Consent: When you give clear, informed consent for us to process your personal data for specific purposes, such as marketing communications.
– Contractual Obligation: When processing is necessary to perform a contract with you (e.g., completing a purchase or providing support).
– Legal Obligation: When we are legally required to process data (e.g., tax reporting, fraud prevention).
– Legitimate Interests: When processing is necessary for our legitimate business interests, provided your rights do not override these interests. For example, improving website security and customer experience.
Where applicable, consent can be withdrawn at any time via email at [email protected] or through user account settings.
5. Your Data Protection Rights
You have the following rights in relation to your personal data:
– Right of Access: Obtain a copy of personal data held about you.
– Right to Rectification: Request correction of inaccurate or incomplete information.
– Right to Erasure (Right to be Forgotten): Request deletion of your data, subject to legal and contractual limitations.
– Right to Restrict Processing: Limit how we use your data under certain circumstances.
– Right to Data Portability: Receive your data in a structured, machine-readable format and transmit it to another controller.
– Right to Object: Object to processing of your data under certain legal bases, such as direct marketing or legitimate interest.
– Right to Withdraw Consent: Withdraw consent at any time, where consent is the legal basis for processing.
– Non-Discrimination: Under CCPA, you will not be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We implement and maintain appropriate technical and organizational safeguards to protect your personal data against accidental or unlawful destruction, loss, alteration, disclosure, or unauthorized access. These include but are not limited to:
– Data encryption during transit and storage
– Internal access controls and authentication protocols
– Regular security audits and system patching
– Role-based access and staff training on data protection measures
– Secure data backup and disaster recovery solutions
Despite our efforts, no system is completely secure. We encourage you to take personal steps to protect your data, including the use of strong passwords and secure networks.
7. International Data Transfers
Where personal data is transferred outside the European Economic Area (EEA), including to countries that may not be deemed to provide an adequate level of data protection, we rely on legally approved Standard Contractual Clauses, safeguard mechanisms, or your explicit consent, in accordance with the GDPR.
We also comply with applicable data transfer requirements under CCPA and conduct due diligence on service providers located outside of the U.S.
8. Data Retention
We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected and to meet any legal, contractual, auditing, or regulatory obligations.
Retention periods vary by category:
– Account & Profile Data: Retained while your account is active and up to 7 years after closure.
– Communication & Support Records: Retained for 3 years from last interaction.
– Transaction Data: Retained for up to 7 years for tax and regulatory compliance.
– Usage Data: Retained for 12–24 months for analytics and performance.
– Marketing Preferences: Retained until preferences are updated or revoked.
9. Cookie Policy
We use browser cookies and similar technologies to enhance your experience on mywestlife.com. Cookies are small text files placed on your device to store information about your preferences and browsing activity.
Types of cookies we use:
– Essential Cookies: Required for website functionality (e.g., login, cart, checkout).
– Functional Cookies: Enable features such as account preferences and user settings.
– Analytics Cookies: Collect statistics about site usage, user flows, and interaction patterns (e.g., Google Analytics).
– Performance Cookies: Monitor page load times and service responsiveness to improve future performance.
Where legally required, we request your consent before setting non-essential cookies.
10. Cookie Management and Compliance
You may control or disable cookies through your browser settings. Additionally, the mywestlife.com website presents cookie consent tools in accordance with GDPR and CCPA requirements, allowing you to manage your preferences regarding cookie categories.
You may also opt-out of targeted advertising and tracking utilities through third-party tools such as:
– YourAdChoices (US)
– Network Advertising Initiative
– European Interactive Digital Advertising Alliance
11. Special Protections for Children
MyWestLife does not knowingly collect personal data from individuals under the age of 13 without verifiable parental consent. If we become aware that such data has been collected inadvertently, we will promptly delete it. Parents or guardians who believe we may have collected data from a child are encouraged to contact us at [email protected].
12. Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy to reflect changes in our practices, technologies, legal obligations, or other factors. Updates will be posted on mywestlife.com and, where appropriate, we will notify registered users by email or through on-site notifications of material changes.
13. Contact Information
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us at:
Email: [email protected]
We are committed to ensuring your privacy and complying fully with all applicable data protection regulations. Please feel free to reach out for any support regarding your privacy rights or concerns.