PRIVACY POLICY
1. Introduction
At MyWestLife.com, we are deeply committed to protecting your privacy and safeguarding your personal data. We respect your trust and understand that your personal information is important. This Privacy Policy describes how we collect, use, disclose, and protect your personal information in compliance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act of 2018 (“CCPA”). Our privacy practices are designed to ensure transparency, accountability, and user control. By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy.
2. Scope and Data Controller
This Privacy Policy applies to all personal data collected through your use of our website, mywestlife.com, and any related digital services, applications, or communications. MyWestLife.com acts as the “Data Controller” within the meaning of the GDPR for the personal data collected from users who access or interact with the website. In matters concerning data protection or privacy, you may reach us directly at [email protected].
3. Categories of Personal Data Processed
We collect and process the following categories of personal data, depending on the nature of your use of our website and services:
a. Usage Data – Information about how you interact with our website, including browser type and version, IP address, device identifier, operating system, referral source, pages viewed, navigation paths, and session timings.
b. Account Data – Information provided when you register or maintain an account, including your full name, email address, telephone number, mailing or billing address, and login credentials.
c. Profile Data – Preferences, interests, purchasing history, browsing behavior, and saved shopping carts or wishlists.
d. Communication Data – Records of communications you transmit via the website, including messages sent through forms, customer service interactions, inquiries, feedback, and any audio, video, or written correspondence made directly with our support team.
e. Technical Data – Device-type information, browser plug-in types, screen resolutions, operating system versions, and system configuration metadata used to optimize site functionality.
f. Transaction Data – Information relating to purchases made, billing records, payment method details (masked where applicable for security), delivery address, and order history.
g. Preference Data – Your stated preferences for marketing communications, notifications, survey responses, and areas of product interest where you’ve opted to customize your experience or subscribe to promotional content.
4. Legal Bases for Processing
We only process your personal data where permitted by law and according to the following legal bases:
– Consent: Where you have given explicit consent—for example, by subscribing to newsletters or permitting the use of non-essential cookies.
– Contractual Necessity: Where processing is required to fulfill a contract with you, such as order fulfillment or user account provisioning.
– Legitimate Interests: Where necessary to operate our services, combat fraud, improve customer experience, or analyze system performance, balanced against your fundamental rights.
– Compliance with a Legal Obligation: Where needed to comply with laws, lawful requests, or regulatory investigations.
5. Your Data Protection Rights
You have rights under applicable data protection laws, including:
– Right of Access – To request confirmation of whether we process your data, and to obtain a copy of such data.
– Right to Rectification – To request correction of inaccurate or incomplete personal data.
– Right to Erasure – To request deletion of personal data when it is no longer necessary for the purposes for which it was collected, or where you withdraw consent.
– Right to Restriction – To request a limitation on processing in certain circumstances, such as pending the resolution of a dispute regarding accuracy or lawfulness.
– Right to Data Portability – To receive structured, commonly used, and machine-readable formats of personal data and to transfer such data to another controller, where technically feasible.
To exercise any of these rights, you may contact us at [email protected]. We reserve the right to verify your identity before acting on requests.
6. Security Measures
We implement a range of organizational, technical, and physical safeguards designed to ensure the integrity and confidentiality of personal data, including but not limited to:
– Data encryption in transit and at rest
– Role-based access control for data access and administrative functions
– Secure software development standards
– Regular system monitoring and backups
– Mandatory privacy training for all relevant personnel
7. International Transfers
If personal data is transferred outside of your jurisdiction, particularly to countries that may not offer equivalent levels of data protection as your own, we will ensure that appropriate safeguards are in place. These include the use of European Commission-approved Standard Contractual Clauses or other valid transfer mechanisms recognized under GDPR or CCPA.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, and legitimate business needs. The durations typically observed include:
– Account Data: Retained while your account remains active and for a reasonable period thereafter for record-keeping and legal compliance.
– Transaction Data: Retained for up to 7 years to fulfill tax, audit, and other statutory obligations.
– Communication Data: Retained for up to 2 years depending on the context of the communication history.
– Technical and Usage Data: Aggregated and anonymized for performance analysis and will not be retained in individually identifiable form beyond 12 months.
9. Cookie Policy
We use cookies and similar technologies on mywestlife.com to enhance functionality, analyze traffic, personalize content, and improve your overall experience. These include:
– Essential Cookies – Necessary for website operation (e.g., login, security, navigation).
– Functional Cookies – Enable site personalization and remember preferences.
– Analytics Cookies – Collect statistics to improve site performance and usability.
– Performance Cookies – Monitor website effectiveness and deliver speed optimizations.
10. Cookie Management and Compliance
You may manage your cookie preferences through the cookie consent banner accessible upon first visit and at any time thereafter via your browser settings or within the site interface. We honor “Do Not Track” signals in accordance with CCPA guidance and allow users to opt out of non-essential cookies. Consent mechanisms comply with GDPR standards for prior, informed, and revocable user consent.
11. Protection of Children’s Privacy
Our services are not directed toward individuals under the age of 13. We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. If we become aware that we have mistakenly collected data from a child, we promptly delete such information. If you believe that a child has provided us with personal data, please contact us immediately at [email protected].
12. Amendments to This Policy
We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes in our data handling practices. Any such updates will be posted to mywestlife.com, and, where appropriate, you will be notified through available communication channels. We encourage you to review this policy periodically to stay informed of how we are protecting your data.
13. Contact Us
If you have any questions, concerns, or complaints regarding our privacy practices or this policy, please contact:
MyWestLife.com
Email: [email protected]
We remain dedicated to complying with applicable data protection laws and to ensuring a secure and respectful environment for all users. Your privacy is a priority, and we welcome your feedback to continue improving our practices.